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Welcome to HolyShift

HolyShift is your AI growth partner. Each business has a project: a place for its customer profile, market research, competitor insights and experiments.

You can work in HolyShift, or connect another AI app through MCP (Model Context Protocol). A connected app can ask HolyShift about your business and use the answer in the work you are already doing there.

Start with your AI app​

  1. Connect your HolyShift account using the MCP server URL.
  2. Ask the app to list your HolyShift projects and choose the business you want to work on.
  3. Ask a question about that business. HolyShift researches or answers in the background; your app checks for the answer.

Try: “Ask HolyShift what our customers struggle with most, and use that to suggest three campaign angles.”

What you can do​

  • Ask about customers, the words they use, competitors and market research.
  • Ask what your experiments tested and learned.
  • Request new research, an analysis or a draft.
  • Create a project from a website or a business idea.
  • Check credits and follow your experiments.
  • Start an experiment or continue past a failed step when you choose to.

Read the example questions for a starting point.

MCP preview

The MCP integration is in preview. Compatibility with individual AI clients is still being verified. If your client cannot connect, use HolyShift directly and see troubleshooting.

Keep control of your account​

A connected app acts with your account's permissions. Asking HolyShift can start work and spend credits. Some actions need your approval in HolyShift before they continue.

See permissions and credits before connecting an app.